Data Science Austria

Data Privacy, Marketing ROI, and Creepy — A Chart

If Your Digital Marketing Strategy is Creepy, You Need to Opt Out ROI vs Creepy — A High-Level Diagram At a recent industry event, I was asked to be on a panel to discuss location-based marketing solutions. The group was in front of 100 local marketing professionals who specifically have the task of … Read moreData Privacy, Marketing ROI, and Creepy — A Chart

Data Science and the Importance of Being Wrong

The hypothesis A car manufacturer asked me to analyze a dataset of standardized defect codes logged by engineers during testing. The same codes were being generated automatically by the onboard computer after a car entered service. My client wanted to know whether the defects found during testing were predictive of … Read moreData Science and the Importance of Being Wrong

I Built a Fake News Detector Using Natural Language Processing and Classification Models

Analyzing open source data from Subreddits r/TheOnion & r/nottheonion. When WhatsApp announced that it was deleting 2 million accounts every month to prevent the spread of fake news, I was intrigued. Of the millions of accounts flagged for deletion, how many are misclassified as fake news? How did WhatsApp even … Read moreI Built a Fake News Detector Using Natural Language Processing and Classification Models

Beginner’s Guide to Machine Learning with Python

Machine Learning, a prominent topic in Artificial Intelligence domain, has been in the spotlight for quite some time now. This area may offer an attractive opportunity, and starting a career in it is not as difficult as it may seem at first glance. Even if you have zero-experience in math … Read moreBeginner’s Guide to Machine Learning with Python

A Simple Approach To Templated SQL Queries In Python

Accelerate and automate your analytics There are numerous situations in which one would want to insert parameters in a SQL query, and there are many ways to implement templated SQL queries in python. Without going into comparing different approaches, this post explains a simple and effective method for parameterizing SQL … Read moreA Simple Approach To Templated SQL Queries In Python